Setup, management and measurement
The service has three parts. Setup comes first: ad accounts, campaign structure, landing pages, forms, conversion tags and the route each inquiry takes into your inbox or CRM. Management follows, with search terms, audiences, bids, budgets and ad copy checked and adjusted on an agreed schedule. Measurement runs alongside both, so each form fill or tracked call can be traced to a campaign and a cost. It applies to Google Ads, Microsoft Advertising, Meta and LinkedIn. Platforms and buyers decide how campaigns perform. What you get is a setup you can inspect and a record of what was changed and why.
What sits under each service
Search ads management is the ongoing work inside Google Ads and Microsoft Advertising: search term checks, negative keywords, ad tests, bid and budget changes. Paid social campaigns apply the same idea on Meta and LinkedIn, with more attention on audiences and creative because people are scrolling instead of searching. Landing pages and forms are build work, usually done once and then adjusted. Lead tracking and follow-up is the wiring underneath: tags, events, call tracking and the route each inquiry takes into your CRM or inbox. Each has its own page on this site with more detail.
Search advertising
Campaigns for buyers who are already looking. A partner handles setup and routine checks, and the platforms decide where ads appear.
Facebook and Instagram
Meta Ads Manager campaigns with clear audiences and a creative plan, set up under your Business Manager.
Landing pages
Pages written and built to match each campaign, on a tool you can edit later, checked on mobile before traffic arrives.
Tracking audits
A check of what your tags count today, what they miss and what they count twice, with a written list of fixes.
Beginning the work
Before any campaign is touched, scope and access are agreed.
- You send a request through this site.
- A service partner takes it up and asks what they need to know.
- You agree scope and price with the partner, in writing.
- You grant access to your ad and analytics accounts through each platform's user settings, and setup begins.
Ad spend and the management fee are separate
A common point of confusion: the money you pay the ad platforms does not go to the partner. You pay Google Ads, Microsoft Advertising, Meta or LinkedIn directly, and you set that budget. The partner charges for their time. A single search campaign with an existing landing page and working tracking is a small scope. Three channels, several new pages, call tracking and a CRM integration is a much larger one. Weekly reporting with a meeting takes more to deliver than a monthly written summary. Expect the quote to reflect those choices.
Before you send a request
My industry has ad restrictions. Can this still work?
Often, with care. Ad platforms restrict or add rules for areas such as health, financial services, housing, employment, credit, legal services, alcohol and gambling. Some require advertiser verification or limit targeting. Mention your industry in the request so the service partner can say what is possible. Whether specific claims are lawful is a question for your own counsel.
Do I need consent before sending follow-up texts to new leads?
Generally yes. Marketing calls and texts to people who fill in a form fall under consent rules, including the federal TCPA and some state laws. Setting up the right consent wording and records is the advertiser's responsibility, and the details should come from your own counsel. A service partner can build the form fields and record what was agreed. The FCC publishes consumer guidance on robocalls and texts.
How is the management fee usually set?
Common models are a flat monthly fee, a fee that scales with ad spend, or a project fee for setup work. What drives it is the number of channels and campaigns, how many landing pages are involved, how involved the tracking is, and how often you want reports and calls. Ask what is included and what costs extra.
Will I need to answer leads myself?
Yes, or someone on your side will. The service partner sets up how inquiries are captured and routed, for example an email alert, a CRM entry or a text notification. Who answers and how fast is up to your business, and that response often matters as much as the ads themselves.
Which ad platforms are covered?
Requests usually involve Google Ads and Microsoft Advertising for search, and Meta Ads Manager and LinkedIn Campaign Manager for paid social. Tracking typically runs through GA4 and Google Tag Manager, with leads passed to a CRM such as HubSpot, Salesforce or Pipedrive. Mention any other platform you use in your request.
Not sure where to start? Describe your offer and current tools, and a service partner will ask the right questions.
Start a requestStart with a short request
Ad work is easier to quote when the request covers three things: the offer, the audience and the current setup.